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Brittni's Content Lab
Course Resources
⭐️ All your resources in one place! ⭐️
Week 1: Orientation 🥳
Hello from Brittni! (0:51)
What is this program all about? (2:30)
Our Agenda (3:34)
Week 2 - Who are you?! 🧐
Content Strategy Workshop Introduction (Miro board) (1:26)
Define your offering - Introduction (1:20)
Define your offering - Exercise (3:32)
Define your offering - reminders (1:02)
Start with why - Introduction (1:45)
Start with why - The exercise (2:28)
Start with why - Reminders (1:06)
Your brand personality - Introduction (0:37)
Cocktail Party - The exercise (6:22)
Personality Sliders - The exercise (1:22)
Your brand personality - Reminders (1:20)
Positioning your brand - Introduction (0:47)
Positioning your brand - Exercise (1:42)
Positioning your brand - Reminders (1:49)
Week 3 - What do you have to say? 😄
Define your audience - Introduction (0:56)
Define your audience - Exercise (6:06)
Define your audience - Reminders (1:56)
Thought leadership - Introduction (0:49)
Thought leadership - Exercise (4:59)
Thought leadership - Reminders (2:10)
Week 4 - Let's set some goals! 🤓
Execution - Introduction (0:32)
Establish your goals - Exercise (2:43)
Goals - Reminders (1:04)
Choose your platform (3:07)
Deciding on your content formats (1:28)
Platforms & Formats - Reminders (1:48)
Week 5 - Coming up with ideas! 🤩
Preparation for this week's coaching call!
Week 7- Engagement & metrics 🙌
Let's talk metrics (6:33)
Increasing engagement (4:10)
Building community (5:00)
Training Room: Kicking it all off
Some advice! (8:58)
Writing your bio (7:31)
Writing your "about me" (6:53)
Establishing your tone of voice (5:45)
Training Room: How to write a post
An intro to social media copywriting (5:28)
Writing great titles (7:40)
Writing the best captions (10:44)
How to write great hooks (5:51)
What makes a great "Call to action" (8:05)
Some helpful social media formulas (6:25)
Training Room: Video for social media
A simple (and effective) video structure (5:22)
Presenting on video (6:44)
Video tech setup (14:52)
Training Room: How to use the Social Media Features
How to use stories (4:49)
How to go LIVE! (6:57)
TikTok/Reel style content (6:23)
Creating multi-slide posts (carousels) (6:18)
Your brand personality - Reminders
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